Miscellaneous Analyze how Amazon utilized its big data resources to build a better relationship with its customers. Being the dominant retailer on the Internet, Amazon had a vast database regarding the tastes, preferences, and previous purchasing history of its customers. Project Management Automatic Speech and Singing Discrimination for Audio Data Indexing. Redfin fournit des annonces et recommandations immobilières à des millions d'acheteurs immobiliers. Leading e-commerce company Amazon.com, Inc. (Amazon) and its subsidiary Zappos were ranked among the top ten retailers in the National Retail Federation Foundation/American Express Customers’ Choice Awards for two years (2010 and 2011) in a row. How Amazon uses Big Data in practice. 0000019425 00000 n Big data activities Have not begun big data activities Planning big data activities Pilot and implementation of big data activities 4% 15% 14% Source: Analytics: The real-world use of big data, a collaborative research study by Family Business Management, A platform to Learn about Case Methodology. The vast majority (92 percent) of all users report they are satisfied with business outcomes, and 94 percent feel their big data implementation meets their needs. 0000000736 00000 n 0000032473 00000 n IT and Systems The case is structured to achieve the following teaching objectives: E-commerce; Big data; Big data strategy; Big data process; Big data resources; Big data capabilities; Customer service; 360 degree customer profiles; Service interactions; Personalized marketing messages; Customer service quality; Cloud based Internet services; Analytics; Analytics eco-system; Amazon,