bids: [{ bidder: 'rubicon', params: { accountId: '17282', siteId: '162036', zoneId: '776130', position: 'btf' }}, {code: 'ad_btmslot_a', pubstack: { adUnitName: 'cdo_btmslot', adUnitPath: '/2863368/btmslot' }, mediaTypes: { banner: { sizes: [[300, 250]] } }, { bidder: 'onemobile', params: { dcn: '8a969411017171829a5c82bb4deb000b', pos: 'cdo_topslot_728x90' }}, googletag.pubads().setTargeting("cdo_pc", "dictionary"); var pbMobileLrSlots = [ Create an account and sign in to access this FREE content. {code: 'ad_rightslot', pubstack: { adUnitName: 'cdo_rightslot', adUnitPath: '/2863368/rightslot' }, mediaTypes: { banner: { sizes: [[300, 250]] } }, { bidder: 'ix', params: { siteId: '195465', size: [300, 250] }}, { bidder: 'criteo', params: { networkId: 7100, publisherSubId: 'cdo_leftslot' }}, googletag.cmd.push(function() { { bidder: 'appnexus', params: { placementId: '11654156' }}, {code: 'ad_rightslot2', pubstack: { adUnitName: 'cdo_rightslot2', adUnitPath: '/2863368/rightslot2' }, mediaTypes: { banner: { sizes: [[300, 250], [120, 600], [160, 600]] } }, {code: 'ad_btmslot_a', pubstack: { adUnitName: 'cdo_btmslot', adUnitPath: '/2863368/btmslot' }, mediaTypes: { banner: { sizes: [[300, 250], [320, 50], [300, 50]] } }, { bidder: 'appnexus', params: { placementId: '11654157' }}, { bidder: 'ix', params: { siteId: '195466', size: [728, 90] }}, }, The actual act of business circulation is usually performed by a highly trained sales and marketing group within the business. window.ga=window.ga||function(){(ga.q=ga.q||[]).push(arguments)};ga.l=+new Date; Finnish Alma Media's business paper readers rise, circulation down The Joint National Readership Survey (JNRS)* showed that from January to December 2008, the Irish Daily Mirror was read by an additional 2,000 readers compared to the same period in 2007. Modified entries © 2019 ... You can find the advertising card rate, discounted ad rate, reach details and readership for the magazine mentioned above and another 100s of publications online at The Media Ant. whereas magazine is a thin book, comprising of interesting articles, interviews, stories, features and illustrations, on a specific subject, … { bidder: 'ix', params: { siteId: '195466', size: [728, 90] }}, View usage for: Print Media. bids: [{ bidder: 'rubicon', params: { accountId: '17282', siteId: '162036', zoneId: '776140', position: 'atf' }}, 'max': 36, { bidder: 'ix', params: { siteId: '195451', size: [300, 250] }}, { bidder: 'sovrn', params: { tagid: '387233' }}, dfpSlots['rightslot2'] = googletag.defineSlot('/2863368/rightslot2', [[300, 250], [120, 600], [160, 600]], 'ad_rightslot2').defineSizeMapping(mapping_rightslot2).setTargeting('sri', '0').setTargeting('vp', 'mid').setTargeting('hp', 'right').addService(googletag.pubads()); 'max': 30, iasLog("criterion : cdo_c = " + ["arts_entertainment_media"]); "sign-up": "https://dictionary.cambridge.org/auth/signup?rid=READER_ID", expires: 365 { bidder: 'sovrn', params: { tagid: '346688' }}, { bidder: 'ix', params: { siteId: '555365', size: [300, 250] }}, var pbAdUnits = getPrebidSlots(curResolution); in % WITH … A newspaper's readership is the newspaper's total circulation multiplied by the average number of people who read each copy. { bidder: 'triplelift', params: { inventoryCode: 'Cambridge_MidArticle' }}, { bidder: 'criteo', params: { networkId: 7100, publisherSubId: 'cdo_topslot' }}, Readership estimates also show: The demographic profile of readers. circulation the total number of copies of a magazine, newspaper, newsletter, or catalog that are distributed via direct mail or other channels. { bidder: 'ix', params: { siteId: '195467', size: [300, 250] }}, { bidder: 'appnexus', params: { placementId: '11654174' }}, { bidder: 'openx', params: { unit: '539971081', delDomain: 'idm-d.openx.net' }}, "authorization": "https://dictionary.cambridge.org/auth/info?rid=READER_ID&url=CANONICAL_URL&ref=DOCUMENT_REFERRER&type=ENTRY_TRANSLATE&v1=english&v2=readership&v3=&v4=english&_=RANDOM", userIds: [{ which contains news, views, stories, reviews, surveys and other such information of general interest. googletag.pubads().collapseEmptyDivs(false); { bidder: 'ix', params: { siteId: '195466', size: [728, 90] }}, It’s important to you as a small business advertiser, because it breaks down readers by demographics. The term includes both the individual who purchased the publication and others who have read the publication. pbjs.setConfig(pbjsCfg); A magazine media kit is a document that provides advertisers and advertising agencies with information on a magazine’s readership, advertising rates, editorial policy and production requirements. googletag.pubads().setTargeting('cdo_alc_pr', pl_p.split(",")); {code: 'ad_topslot_a', pubstack: { adUnitName: 'cdo_topslot', adUnitPath: '/2863368/topslot' }, mediaTypes: { banner: { sizes: [[300, 250]] } }, googletag.pubads().setTargeting("cdo_ptl", "entry-lcp"); iasLog("criterion : cdo_l = en"); Impressions should be based on audited figures such as those provided by the publication, or through a subscription to tools … ET’s total readership (TR), defined as the number of people who have read the newspaper at least once in the previous 30 days, is inching close to 4 million. And best of all it's ad free, so sign up now and start using at home or in the classroom. ga('require', 'displayfeatures'); { bidder: 'sovrn', params: { tagid: '346698' }}, { bidder: 'openx', params: { unit: '539971081', delDomain: 'idm-d.openx.net' }}, And 800,000 new readers have come to the ET fold between IRS 2017 and IRS 2019 Q2. : The periodical has a dwindling readership. "loggedIn": false Last 50 years circulation meaning: 1. the process in which something such as information, money, or goods passes from one person to…. in % Smartphone definition created using variables - Touch screen, front camera and ability to download. { bidder: 'pubmatic', params: { publisherId: '158679', adSlot: 'cdo_rightslot2' }}]}]; iasLog("exclusion label : wprod"); 'min': 31, iasLog("criterion : cdo_pt = entry"); params: { "authorizationFallbackResponse": { These examples are from corpora and from sources on the web. { bidder: 'pubmatic', params: { publisherId: '158679', adSlot: 'cdo_btmslot' }}]}, All rights reserved. Readership accumulation A measure of how much time it takes a publication to accumulate its full audience. { bidder: 'sovrn', params: { tagid: '446382' }}, criminal activity { bidder: 'appnexus', params: { placementId: '11654208' }}, { bidder: 'openx', params: { unit: '539971063', delDomain: 'idm-d.openx.net' }}, googletag.pubads().set("page_url", "https://dictionary.cambridge.org/dictionary/english/readership"); "sign-out": "https://dictionary.cambridge.org/auth/signout?rid=READER_ID" { bidder: 'triplelift', params: { inventoryCode: 'Cambridge_MidArticle' }}, Note: circulation is calculated by the number of copies sold and distributed for free, but readership can only be assessed by a survey. Newspaper circulation in India has grown from 39.1 million copies in 2006 to 62.8 million in 2016 – a 60 percent increase. { bidder: 'triplelift', params: { inventoryCode: 'Cambridge_MidArticle' }}, { bidder: 'ix', params: { siteId: '555365', size: [120, 600] }}, syncDelay: 3000 Circulation definition is - orderly movement through a circuit; especially : the movement of blood through the vessels of the body induced by the pumping action of the heart. { bidder: 'pubmatic', params: { publisherId: '158679', adSlot: 'cdo_rightslot' }}]}, Circulation … Teleworking is working from home using equipment such as telephones, fax machines, and modems to contact people. { bidder: 'pubmatic', params: { publisherId: '158679', adSlot: 'cdo_btmslot' }}]}, }], dfpSlots['houseslot_a'] = googletag.defineSlot('/2863368/houseslot', [300, 250], 'ad_houseslot_a').defineSizeMapping(mapping_houseslot_a).setTargeting('sri', '0').setTargeting('vp', 'mid').setTargeting('hp', 'right').setCategoryExclusion('house').addService(googletag.pubads()); { bidder: 'triplelift', params: { inventoryCode: 'Cambridge_SR' }}, { bidder: 'criteo', params: { networkId: 7100, publisherSubId: 'cdo_topslot' }}, bids: [{ bidder: 'rubicon', params: { accountId: '17282', siteId: '162036', zoneId: '776130', position: 'btf' }}, { bidder: 'pubmatic', params: { publisherId: '158679', adSlot: 'cdo_btmslot' }}]}, { bidder: 'appnexus', params: { placementId: '11654156' }}, { bidder: 'onemobile', params: { dcn: '8a969411017171829a5c82bb4deb000b', pos: 'cdo_leftslot_160x600' }}, var mapping_btmslot_a = googletag.sizeMapping().addSize([746, 0], [[300, 250], 'fluid']).addSize([0, 0], [[300, 250], [320, 50], [300, 50], 'fluid']).build(); The countries selected account for about 70 percent of Wikipedia page views. storage: { 'max': 8, How to use readership in a sentence. { bidder: 'openx', params: { unit: '541042770', delDomain: 'idm-d.openx.net' }}, bids: [{ bidder: 'rubicon', params: { accountId: '17282', siteId: '162036', zoneId: '1666926', position: 'btf' }}, { bidder: 'ix', params: { siteId: '195465', size: [300, 250] }}, }); { bidder: 'openx', params: { unit: '539971065', delDomain: 'idm-d.openx.net' }}, { bidder: 'triplelift', params: { inventoryCode: 'Cambridge_SR' }}, "sign-in": "https://dictionary.cambridge.org/auth/signin?rid=READER_ID", { bidder: 'openx', params: { unit: '539971079', delDomain: 'idm-d.openx.net' }}, Regional dailies reduces from 27.1 to 26.5 per cent in urban India and from 14.5 to 14 per cent in rural India. { bidder: 'criteo', params: { networkId: 7100, publisherSubId: 'cdo_rightslot' }}, { bidder: 'appnexus', params: { placementId: '19042093' }}, Something that changed everyone’s lives so profoundly – leaving no country or continent untouched – was bound to have a significant impact on our language. { bidder: 'onemobile', params: { dcn: '8a9690ab01717182962182bb50ce0007', pos: 'cdo_topslot_mobile_flex' }}, { bidder: 'ix', params: { siteId: '194852', size: [300, 250] }}, bids: [{ bidder: 'rubicon', params: { accountId: '17282', siteId: '162036', zoneId: '776140', position: 'atf' }}, storage: { var pbDesktopSlots = [ { bidder: 'openx', params: { unit: '539971063', delDomain: 'idm-d.openx.net' }}, iasLog("exclusion label : lcp"); googletag.pubads().setTargeting("cdo_dc", "english"); Webster’s New World College Dictionary, 4th Edition. { bidder: 'pubmatic', params: { publisherId: '158679', adSlot: 'cdo_btmslot' }}]}]; Download our English Dictionary apps - available for both iOS and Android. var mapping_rightslot2 = googletag.sizeMapping().addSize([746, 0], [[300, 250], [120, 600], [160, 600]]).addSize([0, 0], []).build(); }); To calculate readership for newspapers and other print media, first determine the circulation. { bidder: 'criteo', params: { networkId: 7100, publisherSubId: 'cdo_btmslot' }}, { bidder: 'sovrn', params: { tagid: '346693' }}, { bidder: 'triplelift', params: { inventoryCode: 'Cambridge_Billboard' }}, 'cap': true googletag.pubads().setTargeting("cdo_pt", "entry"); ga('set', 'dimension2', "entryex"); { bidder: 'ix', params: { siteId: '195467', size: [300, 50] }}, { bidder: 'pubmatic', params: { publisherId: '158679', adSlot: 'cdo_btmslot' }}]}]; or All the latest wordy news, linguistic insights, offers and competitions every month. 'max': 3, {code: 'ad_btmslot_a', pubstack: { adUnitName: 'cdo_btmslot', adUnitPath: '/2863368/btmslot' }, mediaTypes: { banner: { sizes: [[300, 250]] } }, { {code: 'ad_topslot_b', pubstack: { adUnitName: 'cdo_topslot', adUnitPath: '/2863368/topslot' }, mediaTypes: { banner: { sizes: [[728, 90]] } }, Usage explanations of natural written and spoken English, 0 && stateHdr.searchDesk ? {code: 'ad_leftslot', pubstack: { adUnitName: 'cdo_leftslot', adUnitPath: '/2863368/leftslot' }, mediaTypes: { banner: { sizes: [[120, 600], [160, 600]] } }, if(refreshConfig.enabled == true) The word in the example sentence does not match the entry word. Circulation includes all copies actually in the hands of the public, whether sold or given away. { bidder: 'ix', params: { siteId: '195451', size: [300, 250] }}, 1. countable noun [usually singular] The readership of a book, newspaper, or magazine is the number or type of people who read it. bids: [{ bidder: 'rubicon', params: { accountId: '17282', siteId: '162036', zoneId: '776156', position: 'atf' }}, economic activity? { bidder: 'pubmatic', params: { publisherId: '158679', adSlot: 'cdo_rightslot2' }}]}]; iasLog("criterion : cdo_ei = readership"); { bidder: 'appnexus', params: { placementId: '11653860' }}, The components of media planning Thirdly, a readership survey should provide all the information necessary for press schedule planning to be carried out. var googletag = googletag || {}; All Years {code: 'ad_rightslot', pubstack: { adUnitName: 'cdo_rightslot', adUnitPath: '/2863368/rightslot' }, mediaTypes: { banner: { sizes: [[300, 250]] } }, bids: [{ bidder: 'rubicon', params: { accountId: '17282', siteId: '162050', zoneId: '776336', position: 'btf' }}, { bidder: 'appnexus', params: { placementId: '11654208' }}, { bidder: 'ix', params: { siteId: '195464', size: [300, 600] }}, Readership figures are usually higher than circulation figures because of the assumption that a typical copy of the newspaper is read by more than one person. }] { bidder: 'triplelift', params: { inventoryCode: 'Cambridge_HDX' }}, { bidder: 'pubmatic', params: { publisherId: '158679', adSlot: 'cdo_topslot' }}]}, { bidder: 'pubmatic', params: { publisherId: '158679', adSlot: 'cdo_topslot' }}]}, { bidder: 'ix', params: { siteId: '195467', size: [320, 100] }}, by Penguin Random House LLC and HarperCollins Publishers Ltd. Its readership has grown to over 15,000 subscribers. const customGranularity = { As most publications have more than one reader per copy, the NRS readership estimate is very different from the circulation count. pbjsCfg = { "authorizationTimeout": 10000 googletag.cmd = googletag.cmd || []; The Media Ant - A Magazine … India Today English, India's most-read magazine, has recorded a remarkable upsurge in readership, adding 11.6 lakh readers in the last one year, according to the latest Indian Readership Survey (IRS). { bidder: 'pubmatic', params: { publisherId: '158679', adSlot: 'cdo_rightslot2' }}]}]; { bidder: 'openx', params: { unit: '539971063', delDomain: 'idm-d.openx.net' }}, Readership is practically always larger than circulation, because of "pass-on readers" - in other words, each copy sold is normally read … { bidder: 'appnexus', params: { placementId: '11653860' }}, }, Circulation does not include pass-along readership or any form of multiplier. { bidder: 'onemobile', params: { dcn: '8a9690ab01717182962182bb50ce0007', pos: 'cdo_topslot_mobile_flex' }}, googletag.pubads().disableInitialLoad(); expires: 60 { bidder: 'ix', params: { siteId: '555365', size: [300, 250] }}, Circulation relates to the number of copies circulated to the public. { bidder: 'triplelift', params: { inventoryCode: 'Cambridge_Billboard' }}, bids: [{ bidder: 'rubicon', params: { accountId: '17282', siteId: '162050', zoneId: '776358', position: 'atf' }}, We have almost 200 lists of words from topics as varied as types of butterflies, jackets, currencies, vegetables and knots! industrial economies? iasLog("criterion : cdo_pc = dictionary"); Learn more. iasLog("criterion : cdo_t = media-and-publishing"); googletag.pubads().setTargeting("cdo_t", "media-and-publishing"); Copyright © 2010 by ga('create', 'UA-31379-3',{cookieDomain:'dictionary.cambridge.org',siteSpeedSampleRate: 10}); name: "pbjs-unifiedid", googletag.pubads().setCategoryExclusion('lcp').setCategoryExclusion('resp').setCategoryExclusion('wprod'); This Friday, 13 November is World Kindness Day, an awareness day launched in 1998 with the aim of encouraging benevolent acts by individuals, organizations, and countries. { bidder: 'criteo', params: { networkId: 7100, publisherSubId: 'cdo_rightslot' }}, bids: [{ bidder: 'rubicon', params: { accountId: '17282', siteId: '162036', zoneId: '776160', position: 'atf' }}, name: "pubCommonId", Add the power of Cambridge Dictionary to your website using our free search box widgets. },{ { bidder: 'openx', params: { unit: '539971065', delDomain: 'idm-d.openx.net' }}, A new format would alienate its ageing readership without attracting young readers. {code: 'ad_btmslot_a', pubstack: { adUnitName: 'cdo_btmslot', adUnitPath: '/2863368/btmslot' }, mediaTypes: { banner: { sizes: [[300, 250]] } }, }, "error": true, Impressions are circulation plus pass-on readership. iasLog("criterion : cdo_ptl = entry-lcp"); { bidder: 'pubmatic', params: { publisherId: '158679', adSlot: 'cdo_rightslot' }}]}, { bidder: 'pubmatic', params: { publisherId: '158679', adSlot: 'cdo_rightslot' }}]}, { bidder: 'criteo', params: { networkId: 7100, publisherSubId: 'cdo_topslot' }}, pbjs.que.push(function() { { bidder: 'onemobile', params: { dcn: '8a969411017171829a5c82bb4deb000b', pos: 'cdo_rightslot2_flex' }}, Our new online dictionaries for schools provide a safe and appropriate environment for children. 'cap': true "login": { { bidder: 'criteo', params: { networkId: 7100, publisherSubId: 'cdo_btmslot' }}, dfpSlots['leftslot'] = googletag.defineSlot('/2863368/leftslot', [[120, 600], [160, 600]], 'ad_leftslot').defineSizeMapping(mapping_leftslot).setTargeting('sri', '0').setTargeting('vp', 'top').setTargeting('hp', 'left').addService(googletag.pubads()); There is no indication that either of them was involved in, Swift change could harm Britain's already. { bidder: 'ix', params: { siteId: '195451', size: [300, 50] }}, audience- the part of the general public interested in a source of information or entertainment; "every artist needs an audience"; "the broadcast reached an audience of millions". { bidder: 'onemobile', params: { dcn: '8a969411017171829a5c82bb4deb000b', pos: 'cdo_btmslot_300x250' }}, { bidder: 'onemobile', params: { dcn: '8a9690ab01717182962182bb50ce0007', pos: 'cdo_btmslot_mobile_flex' }}, { bidder: 'sovrn', params: { tagid: '387233' }}, The other component of print readership is readers per copy, meaning that more than one person will read a single copy of a newspaper or magazine. type: "html5", var mapping_houseslot_a = googletag.sizeMapping().addSize([963, 0], [300, 250]).addSize([0, 0], []).build(); { bidder: 'sovrn', params: { tagid: '705055' }}, readership definition: 1. the group of people who regularly read a particular newspaper, magazine, etc. { bidder: 'pubmatic', params: { publisherId: '158679', adSlot: 'cdo_topslot' }}]}, { bidder: 'triplelift', params: { inventoryCode: 'Cambridge_SR' }}, { bidder: 'pubmatic', params: { publisherId: '158679', adSlot: 'cdo_leftslot' }}]}, 'buckets': [{ type: "html5", "noPingback": true, } Recent reading The technique which establishes readership (including Average Issue Readership) by asking respondents when they last read or looked at any issue of a particular publication. } Last 300 years. },{ bids: [{ bidder: 'rubicon', params: { accountId: '17282', siteId: '162036', zoneId: '776160', position: 'atf' }}, { bidder: 'ix', params: { siteId: '555365', size: [300, 250] }}, Its readership has grown to over 15,000 subscribers. { bidder: 'criteo', params: { networkId: 7100, publisherSubId: 'cdo_btmslot' }}, { bidder: 'onemobile', params: { dcn: '8a969411017171829a5c82bb4deb000b', pos: 'cdo_rightslot2_flex' }}, Over half of all adults use television to … This "pass-along" rate is generally thought to be about 2.5 readers. faltering economy { bidder: 'ix', params: { siteId: '195451', size: [300, 50] }}, It’s no surprise that quite a few of the words on Collins Word of the Year 2020 shortlist have one big thing in common: the pandemic. to say, usually falsely, that something is true, I can’t hear myself think: more interesting ways of saying ‘noisy’, Clear explanations of natural written and spoken English. TV is the most-used platform for almost all types of news. { bidder: 'onemobile', params: { dcn: '8a969411017171829a5c82bb4deb000b', pos: 'cdo_topslot_728x90' }}, Over the last several months, when factories, offices, restaurants and other places of social gathering have been (intermittently) shut, people’s creativity has taken all sorts of unexpected directions. { bidder: 'criteo', params: { networkId: 7100, publisherSubId: 'cdo_btmslot' }}, {code: 'ad_rightslot2', pubstack: { adUnitName: 'cdo_rightslot2', adUnitPath: '/2863368/rightslot2' }, mediaTypes: { banner: { sizes: [[300, 250], [120, 600], [160, 600]] } }, 'increment': 1, bids: [{ bidder: 'rubicon', params: { accountId: '17282', siteId: '162050', zoneId: '776358', position: 'atf' }}, { bidder: 'criteo', params: { networkId: 7100, publisherSubId: 'cdo_topslot' }}, partner: "uarus31" Any opinions in the examples do not represent the opinion of the Cambridge Dictionary editors or of Cambridge University Press or its licensors. { bidder: 'triplelift', params: { inventoryCode: 'Cambridge_MidArticle' }}, type: "cookie", { bidder: 'criteo', params: { networkId: 7100, publisherSubId: 'cdo_topslot' }}, { bidder: 'triplelift', params: { inventoryCode: 'Cambridge_HDX' }}, { bidder: 'onemobile', params: { dcn: '8a969411017171829a5c82bb4deb000b', pos: 'cdo_rightslot_flex' }}, { bidder: 'ix', params: { siteId: '194852', size: [300, 250] }}, name: "identityLink", { bidder: 'ix', params: { siteId: '195467', size: [320, 50] }}, var mapping_houseslot_b = googletag.sizeMapping().addSize([963, 0], []).addSize([0, 0], [300, 250]).build(); the job that a Reader has in a British university a readership in linguistics Examples from the Corpus readership • Like a personal chair, a readership is usually conferred on an individual for merit in scholarship, research and published work. Kantar Media offers a full complement of professional health readership metrics.. Current metrics available to all readership clients include total readers, average issue readers, page … 'increment': 0.5, dfpSlots['houseslot_b'] = googletag.defineSlot('/2863368/houseslot', [], 'ad_houseslot_b').defineSizeMapping(mapping_houseslot_b).setTargeting('sri', '0').setTargeting('vp', 'btm').setTargeting('hp', 'center').setCategoryExclusion('house').addService(googletag.pubads()); { bidder: 'sovrn', params: { tagid: '446382' }}, Antonyms for readership. Print media evaluation has come a long way since the first medical journal studies were released in the late 1970s. { bidder: 'ix', params: { siteId: '555365', size: [120, 600] }}, bids: [{ bidder: 'rubicon', params: { accountId: '17282', siteId: '162036', zoneId: '776160', position: 'atf' }}, bids: [{ bidder: 'rubicon', params: { accountId: '17282', siteId: '162036', zoneId: '776156', position: 'atf' }}, storage: { A newspaper's circulation is the number of copies it distributes on an average day. For example, if your newspaper's circulation is 50,000 total readership would be 50,000 x 2.5 or 125,000. { bidder: 'openx', params: { unit: '539971080', delDomain: 'idm-d.openx.net' }}, { bidder: 'sovrn', params: { tagid: '387232' }}, That will include the accumulation of readership from one issue to another of a given publication, as well as the duplication between the readership of one publication and another. 'min': 3.05, { bidder: 'ix', params: { siteId: '194852', size: [300, 250] }}, bids: [{ bidder: 'rubicon', params: { accountId: '17282', siteId: '162036', zoneId: '1666926', position: 'btf' }}, googletag.pubads().addEventListener('slotRenderEnded', function(event) { if (!event.isEmpty && event.slot.renderCallback) { event.slot.renderCallback(event); } }); }, Readership of Media What is the readership of the media you wish to select? The Media Research Users Council (MRUC) has released data for the fourth quarter of 2019. 'increment': 0.05, { bidder: 'openx', params: { unit: '539971080', delDomain: 'idm-d.openx.net' }}, { bidder: 'sovrn', params: { tagid: '346688' }}, Circulation is one of the principal factors used to set advertising rates. googletag.pubads().enableSingleRequest(); enableSendAllBids: false, the people who read a particular publication, author, etc. The periodical has a dwindling readership, appealing to a higher level of readership, Most material © 2005, 1997, 1991 by Penguin Random House LLC. The Indian Readership Survey (IRS) is the largest continuous readership research study in the world with an annual sample size exceeding 2.56 lakh (256,000) respondents. Circulation should be based on audited figures available through a subscription service or from the publication itself. Newspaper readership however, is on a slow decline and is a trend seen across Hindi, English and Regional languages. { bidder: 'triplelift', params: { inventoryCode: 'Cambridge_Billboard' }}, googletag.pubads().setTargeting("cdo_c", ["arts_entertainment_media"]); bids: [{ bidder: 'rubicon', params: { accountId: '17282', siteId: '162036', zoneId: '1666926', position: 'btf' }}, pbjs.que = pbjs.que || []; var pbTabletSlots = [ { bidder: 'ix', params: { siteId: '195464', size: [120, 600] }}, { bidder: 'openx', params: { unit: '539971079', delDomain: 'idm-d.openx.net' }}, { bidder: 'onemobile', params: { dcn: '8a969411017171829a5c82bb4deb000b', pos: 'cdo_topslot_728x90' }}, var mapping_topslot_b = googletag.sizeMapping().addSize([746, 0], [[728, 90]]).addSize([0, 0], []).build(); { bidder: 'criteo', params: { networkId: 7100, publisherSubId: 'cdo_btmslot' }}, 'pa pdd chac-sb tc-bd bw hbr-20 hbss lpt-25' : 'hdn'">. },{ Get the latest news and gain access to exclusive updates and offers. Readership also attempts to calculate “pass along” readers; for example, a woman waiting in a pediatrician’s office will read a magazine but she … var mapping_rightslot = googletag.sizeMapping().addSize([746, 0], [[300, 250]]).addSize([0, 0], []).build(); « back to index Readership definition is - the office or position of a reader. { bidder: 'ix', params: { siteId: '555365', size: [160, 600] }}, var pbjs = pbjs || {}; if(!isPlusPopupShown()) googletag.enableServices(); Learn more. { bidder: 'sovrn', params: { tagid: '446381' }}, ... are reducing quarter on quarter faster than HH socio economic status thereby … { bidder: 'appnexus', params: { placementId: '19042093' }}, }; bids: [{ bidder: 'rubicon', params: { accountId: '17282', siteId: '162036', zoneId: '776156', position: 'atf' }}, {code: 'ad_topslot_b', pubstack: { adUnitName: 'cdo_topslot', adUnitPath: '/2863368/topslot' }, mediaTypes: { banner: { sizes: [[728, 90]] } }, bids: [{ bidder: 'rubicon', params: { accountId: '17282', siteId: '162050', zoneId: '776336', position: 'btf' }}, {code: 'ad_leftslot', pubstack: { adUnitName: 'cdo_leftslot', adUnitPath: '/2863368/leftslot' }, mediaTypes: { banner: { sizes: [[120, 600], [160, 600], [300, 600]] } }, The kit, in printed or online form, is designed to convince advertisers that a magazine represents the most cost-effective medium for communicating with a specific target audience. addPrebidAdUnits(pbAdUnits); { bidder: 'triplelift', params: { inventoryCode: 'Cambridge_SR' }}, IRS collects a comprehensive range of demographic information and provides extensive coverage of consumer and product categories, including cars, household appliances, household durables, household care and personal care … var mapping_leftslot = googletag.sizeMapping().addSize([1063, 0], [[120, 600], [160, 600], [300, 600]]).addSize([963, 0], [[120, 600], [160, 600]]).addSize([0, 0], []).build(); { bidder: 'ix', params: { siteId: '195451', size: [320, 50] }}, What are synonyms for readership? googletag.cmd.push(function() { If you want to reach homemakers of a certain age or income level, look at readership levels. { bidder: 'criteo', params: { networkId: 7100, publisherSubId: 'cdo_leftslot' }}, ga('set', 'dimension3', "default"); var pbHdSlots = [ : 2. the group of…. } A definition of media planning is "trying to reach the right people, the … For print media, the two main measures of audience are readership and circulation. name: "_pubcid", }, • The magazine has a readership of 60,000. { bidder: 'ix', params: { siteId: '195451', size: [320, 50] }}, { bidder: 'appnexus', params: { placementId: '11654174' }}, Last 100 years { bidder: 'ix', params: { siteId: '195464', size: [160, 600] }}, params: { if(pl_p) { bidder: 'onemobile', params: { dcn: '8a969411017171829a5c82bb4deb000b', pos: 'cdo_btmslot_300x250' }}, {code: 'ad_rightslot', pubstack: { adUnitName: 'cdo_rightslot', adUnitPath: '/2863368/rightslot' }, mediaTypes: { banner: { sizes: [[300, 250]] } }, { bidder: 'appnexus', params: { placementId: '19042093' }}, { bidder: 'criteo', params: { networkId: 7100, publisherSubId: 'cdo_rightslot2' }}, name: "unifiedId", { bidder: 'triplelift', params: { inventoryCode: 'Cambridge_SR' }}, { bidder: 'openx', params: { unit: '539971066', delDomain: 'idm-d.openx.net' }}, Dickens, too, was quick to exploit the possibility of a mass, I thoroughly enjoyed this book, and the author has an engaging style, uncluttered with jargon, lending it to a wide general, Its editors will endeavour to ensure that all articles are appropriate for a, Editors would be glad to co-operate if they believed that this might enhance the reputation and increase the, The authors have had to be selective, otherwise the, On the other hand, chapter 4, on modality, explains its topic in simple terms more appropriate for a non-musical, This is an academic text which is useful to researchers, yet in its style is easily accessible (and relevant) to a much wider, The chapters take the form of expert reviews that the potential, Indeed, whenever a diary writer edits or otherwise revises entries, ' ' these superficially private writings become unmistakably public documents, intended for an external, Some chapters would prove useful for decision makers whilst some would cover enough ground for an academic. initAdSlotRefresher(); { bidder: 'onemobile', params: { dcn: '8a969411017171829a5c82bb4deb000b', pos: 'cdo_btmslot_300x250' }}, { bidder: 'criteo', params: { networkId: 7100, publisherSubId: 'cdo_rightslot2' }}, { bidder: 'onemobile', params: { dcn: '8a969411017171829a5c82bb4deb000b', pos: 'cdo_rightslot_flex' }}, Readership is an estimate of how many readers a publication has. Definition. { bidder: 'criteo', params: { networkId: 7100, publisherSubId: 'cdo_rightslot' }}, { bidder: 'ix', params: { siteId: '195464', size: [160, 600] }}, { bidder: 'onemobile', params: { dcn: '8a969411017171829a5c82bb4deb000b', pos: 'cdo_leftslot_160x600' }}, Houghton Mifflin Harcourt. See more. Advertising options in Magazines. How to use circulation in a sentence. { bidder: 'ix', params: { siteId: '555365', size: [120, 600] }}, { bidder: 'sovrn', params: { tagid: '446381' }}, }); 'cap': true { bidder: 'pubmatic', params: { publisherId: '158679', adSlot: 'cdo_topslot' }}]}, {code: 'ad_rightslot2', pubstack: { adUnitName: 'cdo_rightslot2', adUnitPath: '/2863368/rightslot2' }, mediaTypes: { banner: { sizes: [[300, 250], [120, 600], [160, 600]] } }, { bidder: 'openx', params: { unit: '539971079', delDomain: 'idm-d.openx.net' }}, iasLog("setting page_url: - https://dictionary.cambridge.org/dictionary/english/readership"); expires: 365 { bidder: 'sovrn', params: { tagid: '705055' }}, Regular readership { bidder: 'sovrn', params: { tagid: '346693' }}, iasLog("criterion : cdo_dc = english"); 'increment': 0.01, { bidder: 'onemobile', params: { dcn: '8a969411017171829a5c82bb4deb000b', pos: 'cdo_rightslot2_flex' }}, { bidder: 'onemobile', params: { dcn: '8a9690ab01717182962182bb50ce0007', pos: 'cdo_btmslot_mobile_flex' }}, A new format would alienate its ageing readership without attracting young readers. var dfpSlots = {}; EDUCATION PARAMETERS ARE ALSO GROWING ... Media Considered: Newspaper, TV, Radio and Digital Any 1 Media No Media Figs. iasLog("criterion : cdo_tc = resp"); Readership is the number times a publication has been read, so if I pick up newspaper on the train, read it and leave it on the train and that same newspaper has been read by 10 other commuters, the readership in total is 11. Click on the arrows to change the translation direction. Readership is measured by the Media Rating Council. { bidder: 'sovrn', params: { tagid: '387232' }}, dfpSlots['rightslot'] = googletag.defineSlot('/2863368/rightslot', [[300, 250]], 'ad_rightslot').defineSizeMapping(mapping_rightslot).setTargeting('sri', '0').setTargeting('vp', 'mid').setTargeting('hp', 'right').addService(googletag.pubads()); ... Figs. Circulation is measured from sales figures, but readership is measured from surveys of the population. Last 10 years 'cap': true {code: 'ad_topslot_a', pubstack: { adUnitName: 'cdo_topslot', adUnitPath: '/2863368/topslot' }, mediaTypes: { banner: { sizes: [[300, 50], [320, 50], [320, 100]] } }, bids: [{ bidder: 'rubicon', params: { accountId: '17282', siteId: '162036', zoneId: '776130', position: 'btf' }}, Study the example of newspapers to identify circulation in business. { bidder: 'sovrn', params: { tagid: '346698' }}, ... Readership of Hindi dailies in the last one month have dipped to 15.7 per cent from 16.3 per cent during Q4. googletag.pubads().setTargeting("cdo_ei", "readership"); { bidder: 'criteo', params: { networkId: 7100, publisherSubId: 'cdo_rightslot2' }}, Circulation is not always the same as copies sold, often called paid circulation, since some newspapers are distributed without cost to the reader. pid: '94' The definition of circulation as it applies to businesses is the proliferation of several things, including brand, products, services, and business reputation. { bidder: 'triplelift', params: { inventoryCode: 'Cambridge_MidArticle' }}, { bidder: 'triplelift', params: { inventoryCode: 'Cambridge_SR' }}, }; googletag.pubads().setTargeting("cdo_l", "en"); var pbMobileHrSlots = [ dfpSlots['btmslot_a'] = googletag.defineSlot('/2863368/btmslot', [[300, 250], 'fluid'], 'ad_btmslot_a').defineSizeMapping(mapping_btmslot_a).setTargeting('sri', '0').setTargeting('vp', 'btm').setTargeting('hp', 'center').addService(googletag.pubads()); { bidder: 'appnexus', params: { placementId: '11654149' }}, { bidder: 'onemobile', params: { dcn: '8a969411017171829a5c82bb4deb000b', pos: 'cdo_rightslot_flex' }}, googletag.pubads().setTargeting("sfr", "cdo_dict_english"); { bidder: 'openx', params: { unit: '541042770', delDomain: 'idm-d.openx.net' }}, // FIXME: (temporary) - send ad requests only if PlusPopup is not shown iasLog("criterion : sfr = cdo_dict_english"); userSync: { Synonyms for readership in Free Thesaurus. ga('send', 'pageview'); Add readership to one of your lists below, or create a new one. { bidder: 'sovrn', params: { tagid: '346693' }}, 2 synonyms for readership: audience, circulation. Today, planners and publishers have an array of metrics to help them plan or sell print advertising. { bidder: 'triplelift', params: { inventoryCode: 'Cambridge_SR' }}, Circulation definition: The circulation of a newspaper or magazine is the number of copies that are sold each... | Meaning, pronunciation, translations and examples Amaze your friends with your new-found knowledge! Readershipis the number of readers - either of a specific issue of the publication, or over a certain time period, such as 3 months. { bidder: 'appnexus', params: { placementId: '11653860' }}, The main difference between newspaper and magazine is that a newspaper is a form of print media, issued at regular intervals, in a folded collection of papers. { bidder: 'ix', params: { siteId: '195465', size: [300, 250] }}, For example, various members of a household may eventually read the same copy of a newspaper or a publication might be passed around from person to person in an office. { bidder: 'ix', params: { siteId: '195464', size: [120, 600] }}, {code: 'ad_topslot_b', pubstack: { adUnitName: 'cdo_topslot', adUnitPath: '/2863368/topslot' }, mediaTypes: { banner: { sizes: [[728, 90]] } }, { bidder: 'openx', params: { unit: '541042770', delDomain: 'idm-d.openx.net' }}, name: "idl_env", { bidder: 'appnexus', params: { placementId: '11654157' }}, 'min': 0, { bidder: 'sovrn', params: { tagid: '705055' }}, { bidder: 'sovrn', params: { tagid: '346688' }}, { bidder: 'pubmatic', params: { publisherId: '158679', adSlot: 'cdo_topslot' }}]}, Readership definition, the people who read or are thought to read a particular book, newspaper, magazine, etc. or googletag.pubads().setTargeting("cdo_tc", "resp"); {code: 'ad_btmslot_a', pubstack: { adUnitName: 'cdo_btmslot', adUnitPath: '/2863368/btmslot' }, mediaTypes: { banner: { sizes: [[300, 250], [320, 50], [300, 50]] } }, { bidder: 'appnexus', params: { placementId: '11654156' }}, { bidder: 'appnexus', params: { placementId: '11654157' }}, or the. { bidder: 'ix', params: { siteId: '555365', size: [160, 600] }}, iasLog("exclusion label : resp"); bidderSequence: "fixed" },{ Browse our dictionary apps today and ensure you are never again lost for words. { bidder: 'triplelift', params: { inventoryCode: 'Cambridge_SR' }}, priceGranularity: customGranularity, 'min': 8.50, { bidder: 'openx', params: { unit: '539971080', delDomain: 'idm-d.openx.net' }}, Average number of people reading a particular publication in a day. The Media Ant is one of the best magazine advertising agencies in India and provides the best discounted rate for magazine advertising. var mapping_topslot_a = googletag.sizeMapping().addSize([746, 0], []).addSize([0, 550], [[300, 250]]).addSize([0, 0], [[300, 50], [320, 50], [320, 100]]).build(); { bidder: 'ix', params: { siteId: '555365', size: [160, 600] }}, { bidder: 'pubmatic', params: { publisherId: '158679', adSlot: 'cdo_leftslot' }}]}, { bidder: 'appnexus', params: { placementId: '11654149' }}, dfpSlots['topslot_a'] = googletag.defineSlot('/2863368/topslot', [], 'ad_topslot_a').defineSizeMapping(mapping_topslot_a).setTargeting('sri', '0').setTargeting('vp', 'top').setTargeting('hp', 'center').addService(googletag.pubads()); } You can also find related words, phrases, and synonyms in the topics: Improve your vocabulary with English Vocabulary in Use from Cambridge.Learn the words you need to communicate with confidence. We are planning to conduct the readership survey frequently (one to one and a half year interval) and we plan to keep some core countries and rotate the rest to get data from other countries at each iteration of the survey. { bidder: 'openx', params: { unit: '539971066', delDomain: 'idm-d.openx.net' }}, { bidder: 'sovrn', params: { tagid: '387232' }}, 1. readership- the audience reached by written communications (books or magazines or newspapers etc.) dfpSlots['topslot_b'] = googletag.defineSlot('/2863368/topslot', [[728, 90]], 'ad_topslot_b').defineSizeMapping(mapping_topslot_b).setTargeting('sri', '0').setTargeting('vp', 'top').setTargeting('hp', 'center').addService(googletag.pubads()); },{