Medical apparel company Figs has issued an apology for posting a video advertisement on its website that portrays female doctors of osteopathic medicine (DO) in a negative light. A new ad for Figs scrubs is D-O-A, according to an angry group of medical professionals. “FIGS is a female founded company whose only mission is to make you guys feel awesome.” ... features a woman in neon pink scrubs reading a book titled “Medical Terminology for Dummies” while holding it upside down. ", 24/7 coverage of breaking news and live events. Still, this didn’t stop people from speaking out, As a current DO student and future physician, the disrespect for female physicians and DOs exhibited in this ad (attached since it was removed from your website) is unforgivable. 4.3k members in the newsbotbot community. )," the company tweeted Tuesday. "Our DO colleagues are highly trained physicians, many of whom hold leadership positions in academia and have authored medical texts themselves," the organization said in a statement to ABC News. Dr. Stephanie Markle, D.O., M.P.H., an intensive care unit doctor and surgeon in Kalamazoo, Michigan, told ABC News that the "blatantly misogynistic" ad has angered many in the medical community. “A lot of you guys have pointed out an insensitive video we had on our site — we are incredibly sorry for any hurt this has caused you, especially our female DOs (who are amazing! Ads for Figs, a trendy brand of medical scrubs, are all over subways, podcast episodes, and Instagram.But it was a video on their website that ignited the ire of the medical community this week. Catch up on the developing stories making headlines. Medical Terminology For Dummies Cheat Sheet. In one fell swoop, FIGS enraged the entire medical community causing backlash towards their company. The final religious freedom moves President Trump could make. FIGS, a medical apparel company known for its fashionable scrubs, has come under fire for an "insensitive" video that portrayed female doctors of osteopathic medicine as "dummies.". FIGS is doing their best to dig out of the misogynistic, sexist, and DO bashing hole that they found themselves in after releasing an advertising video on their website. The Cougars still had several national prognosticators predicting favorable postseason matchups for BYU. ", "A lot of you guys have pointed out an insensitive video we had on our site -- we are incredibly sorry for any hurt this has caused you, especially our female DOs (who are amazing! Remember that it is their mission to serve us as health care. 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In the marketing materials, a woman wearing a set of pink scrubs and a name tag with the abbreviation DO, for doctor of osteopathic medicine, is holding a "Medical Terminology for Dummies" book upside down. A medical apparel company that sells scrubs has issued a public apology after a recent video advertisement showed female medical professionals reading a Medical Terminology for Dummies … The video, which is no longer on the company's website, features a woman in neon pink scrubs reading a book titled "Medical Terminology for Dummies" while holding it upside down.. Here's what they say about the fall. She’s reading a “Medical Terminology for Dummies” book upside-down. "I understand the hurt, outrage, and disappointment and I wholeheartedly respect all of the reactions to the video but please, give them the chance to learn and grow. The video showed a woman in neon pink scrubs reading a book titled "Medical Terminology for Dummies" while holding it upside down and a camera cut that zoomed in on a … This ad mocking female osteopathic physicians sparked outrage. @NBCNews: New England Journal of Medicine, one of the most prestigious medical journals in the world, lambasts US politicians for their handling of coronavirus pandemic. In the now-deleted ad, a woman wearing a “DO” tag—which stands for Doctor of Osteopathic Medicine—walks into frame reading an upside-down book titled “Medical Terminology for Dummies.” Scrubs brand FIGS comes under fire for 'insensitive' ad featuring female physician The ad showed a DO reading a "Medical Terminology for Dummies" book upside down. Cougar fans who were hoping the CFP committee would realize the error of its ways in first rankings last week are again disappointed. This imagery is laughable in its absurdity—but it isn’t funny. DOs are fully licensed physicians who take a more holistic approach to medicine, compared to medical doctors. This imagery is laughable in its absurdity—but it isn’t funny. Markle said the ad is particularly harmful as someone who experiences sexism and has to "constantly validate" herself as a female physician. When FIGS, a designer scrubs and medical apparel company, released an advertising campaign featuring a female physician in pink scrubs wearing a nametag that said “DO” and reading a “Medical Terminology for Dummies” book upside down, the AOA took immediate action. Doctors of osteopathic medicine, or DOs, are fully licensed physicians, according … MORE: NY doctors were at the center of COVID battle. How many in your company thought this would be a good ad? I will not be supporting FIGS , and encourage all those who purchase scrubs to join me. newsbotBOT. The company deleted the video and later said it would donate $100,000 to American Osteopathic Association, an organization for DOs, according to CNN. The Trump administration may push through a handful of faith-related regulatory changes before leaving office. The organization Physicians for Patient Protection said it was "dismayed" by the Los Angeles-based company's marketing. I will not be supporting FIGS , and encourage all those who purchase scrubs to join me.”, “Female doc here,” she wrote on the company’s Facebook page. All Rights Reserved, This video from a popular scrubs company has offended women in medicine. ", MORE: Trump attacks Fauci with falsehoods after backlash for quoting him out of context in campaign ad. In the ad, a woman in Figs scrubs with an ID tag that says “DO” walks onto the screen while reading an upsidedown book called Medical Terminology for Dummies . "In the midst of a pandemic, we should be supporting and building up our health care workers, not bringing them down like this," she said. Because it portrays a female, who’s kind of a ditz holding a book upside down that she shouldn’t be reading because medical terminology is in fact called four years of medical training. To learn more or opt-out, read our Cookie Policy. Marie Thigpen, a neonatologist in North Carolina, said the video was “shameful,” according to NBC News. Here’s why, No. On Wednesday, the brand apologized again in a longer social media post. "A company like FIGS that asks us to spend money on its product should be ashamed for promoting these stereotypes. That’s the real problem. "Yes, hold them accountable as we should with our colleagues," Dr. Michelle Nguyen Maneevese, a vascular and interventional radiologist, said in an Instagram post. The offending video features a young woman in hot-pink comfort scrubs and glasses reading “Medical Terminology for Dummies” — with the book upside down. Hundreds of doctors, nurses, PAs and medical students took to social media this week to make their outrage known, claiming the ad promotes negative stereotypes about female healthcare … The video, which has since been pulled, but was saved by some Twitter users, depicts a bespectacled woman in pink scrubs reading the book Medical Terminology for Dummies upside down. Figs has been growing fast since its 2013 founding, and the venture-backed company is reportedly pulling in more than $100 million in annual revenue. Health professionals found themselves fighting sexist stereotypes after a Figs ad featured a young woman in hot pink scrubs and glasses reading a Medical Terminology for Dummies book upside down.. It showed a female model acting as a medical professional reading “Medical Terminology for Dummies” upside down. https://www.yahoo.com/lifestyle/figs-called-sexist-183238793.html Further, the woman can be seen holding a “Medical Terminology for Dummies” book upside down. When FIGS, a designer scrubs and medical apparel company, released an advertising campaign featuring a female physician in pink scrubs wearing a nametag that said “DO” and reading a “Medical Terminology for Dummies” book upside down, the AOA took immediate action. "We are outraged that in 2020, women physicians and doctors of osteopathic medicine are still attacked in thoughtless and ignorant marketing campaigns," the American Association of Colleges of Osteopathic Medicine said in a statement. Brenna Hohl, a current DO student, told ABC News she found the ad "extremely disrespectful towards any woman working in the health care field.". Well, yeah, duh. "FIGS is a female-founded company whose only mission is to make you guys feel awesome.". Will Vancouver mayor’s stance hurt Salt Lake City’s hopes for another Olympics? Is it insulting to women? Among specialists, they make 31% more, it found. Popular scrubs company FIGS released a new video that has offended people in the medical community. Sign up for the Local climbers take credit for dismantling curious Utah monolith. They made 3 in a row. Now, let’s examine this a little bit. FIGS — a startup company that sells scrubs for nurses and doctors of osteopathic medicine (DOs) — released a new video that showed a woman in pink scrubs, wearing glasses and reading a “Medical Terminology for Dummies” book upside down. ),”, “Our mission at FIGS has always been to empower medical professionals,” FIGS co-founders said in a statement to, “As a current DO student and future physician, the disrespect for female physicians and DOs exhibited in this ad (attached since it was removed from your website) is unforgivable. Turn on desktop notifications for breaking stories about interest? The video — originally posted to the company’s website — prompted backlash on Twitter from health care professionals. Most health care providers are aware of the FIGS scrubs advertisement that depicted a female physician with a DO badge holding a Medical Terminology for Dummies book upside down. '", FIGS apologized for the video on Tuesday, saying it had "dropped the ball. The video portrayed a female osteopathic physician in pink scrubs holding a “Medical Terminology for Dummies” book upside down. FIGS largely caters to young women in the medical profession (though it sells men's scrubs, too) and is popular among medical students who often serve as brand ambassadors. In October 2020, FIGS released a promotional video targeting female osteopathic medicine physicians. And I am never buying Figs again, and then it escalated from there. Many people may not be aware of w hat a DO is. However, she walked into the frame reading a book, upside down, titled, "Medical Terminology for Dummies." Grasping medical terminology starts with knowing the... Medical Terminology. We demand the respect we've earned AND a public apology.". It showed a female model acting as a medical professional reading “Medical Terminology for Dummies” upside down. The latest BYU, Utah bowl projections: Why the Cougars’ postseason is tough to predict. The mysterious silver monolith rising from red rock country in a remote area of Utah was taken down Friday night by a group of four men who broke it into chunks before hauling it away, according to a professional photographer from Colorado who posted on Facebook that he witnessed the monolith’s removal. By choosing I Accept, you consent to our use of cookies and other tracking technologies. "I have to explain to people multiple times: I'm not the nurse, I'm not the dietitian, I'm not the janitor," she said. "There's nothing dummy about the minimum seven years of postgraduate training doctors, both MDs and DOs, go through before practicing independently," Rosenberg said. 13 BYU deserved a course correction from the playoff committee, but didn’t get it. Please also read our Privacy Notice and Terms of Use, which became effective December 20, 2019. ... it shows a woman modeling neon scrubs, and wearing a DO badge. Common Prefixes and Suffixes in Medical Terminology. Copyright © 2020 Deseret News Publishing Company. Dr. Miranda Rosenberg, a resident in the ABC News Medical Unit, said the ad was particularly insensitive "especially after so many doctors have sacrificed so much to take care of patients during the COVID pandemic.". newsletter, States must submit their vaccine distribution plans Friday. Well female docs, nurses and staff have spending power and we will spend elsewhere.”. A medical worker walks past a sign that reads “Express Care.” In the marketing materials, a woman wearing a set of pink scrubs and a name tag with the abbreviation DO, for doctor of osteopathic medicine, is holding a “Medical Terminology for Dummies” book upside down. "Many of our DO colleagues are also women. A medical worker walks past a sign that reads "Express Care. The first apology. FIGS sells scrubs and other medical apparel and accessories for medical professionals, including physician assistants, doctors, nurses and nurse practitioners. Start your day with the top stories you missed while you were sleeping. Male primary care physicians make about 25% more than their female counterparts, according to Medscape. pic.twitter.com/c7kw28JcvM. This viral TikTok of the Utah monolith is freaking people out because of hidden ‘creature’. Shouldn't be reading because medical terminology is in fact called 4 years of medical training. People who normally rave about the fashionable scrubs began to complain about both sexism and bias against osteopaths, and Figs couldn’t just put a fig leaf over it. Many in the medical community criticized the since-removed ad as misogynistic and disrespectful toward female physicians and DOs. 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We use cookies and other tracking technologies to improve your browsing experience on our site, show personalized content and targeted ads, analyze site traffic, and understand where our audiences come from. Female doctors also tend to make less than men, she noted. Medical Terminology For Dummies Cheat Sheet By Beverley Henderson, Jennifer L. Dorsey Grasping medical terminology starts with knowing the body’s systems, recognizing medical root words commonly used, understanding the Greek influence in medical terminology, and learning those pesky hard-to-spell medical … They are different from traditional medical doctors in that they are trained to take a holistic approach to patient care. "It's clear we have a lot to improve on and we have a lot of trust to earn back," the company said, noting that changes going forward include a "more robust approval process" with its internal content team and having health care professionals provide feedback at shoots. Utah made its way onto a few of the eight national bowl projections as well. It showed a female model acting as a medical professional reading “Medical Terminology for Dummies” upside down. A new TikTok video shows people trying to find the Utah monolith — but instead find what looks like a creature behind them, freaking out social media. ... Lastly, There IS hypocrisy with the responses we’ve seen to this medical terminology for dummies fiasco compared to med bikini. The popular scrubs company FIGS recently offended women in medicine after releasing a new video that showed a woman reading a “Medical Terminology for Dummies” book upside down. And they may wear pink scrubs, but they've never needed to read any textbook made 'for dummies. “How many execs saw this and no one said a thing? FIGS — a startup company that sells scrubs for nurses and doctors of osteopathic medicine (DOs) — released a new video that showed a woman in pink scrubs, wearing glasses and reading a “Medical Terminology for Dummies” book upside down. The ad. Figs, the scrubs maker, posted a video on its website, which featured a female osteopath holding a book called Medical Terminology for Dummies upside down. "The sexism is still so prevalent that this was such a slap to the face," Markle said. They sell tailored scrubs with fabric that is wrinkle-resistant and antimicrobial. According to the 2019 Entrepreneur article, since its inception, the company has grown considerably. One doctor, a brand ambassador for the apparel company, was more forgiving in the ad's aftermath. In the ad released by the firm, FIGS can be seen promoting their brand by showcasing a woman wearing a set of pink scrubs and a name tag which claims that the woman is a DO. Figs, a company that makes scrubs, prides itself on providing a trendy product for healthcare workers.