There are a number of ways to design filters on your category page, and the right design could mean the difference between the filter helping customers or distracting them. Nina Baumann Online Marketing Expert, Linkspiel. Don’t fall into the trap of ‘creative’ category naming. Here’s an example of one we had created for a client: If you’re using Wordpress then the Yoast SEO plugin is hands down the best SEO plugin to use. Follow these steps to insert product category description: For example, if you install Visual Term Description Editor Plugin, your description editor will look like this: If you have a very long category description, it may hamper user experience of the buyer. They allow a user to get more refined in their category search. Show color options from the Category page. Posted . 2. Business to Consumer Businessto Consumer. Furthermore, you can use those tags or attributes to improve your filters and your user experience. Mail Order – a transactional website plus a printed catalogue, and possibly one or two physical stores. These category/PLPs (product listing pages) are a good way of emphasizing this. They ranked pretty well for their target terms, had a content marketing strategy that was well dialed in, had a podcast, had been on podcasts, had 100+ Youtube videos – they were doing everything right. Most eCommerce websites have a pretty difficult time dealing with duplicate content, and if you add tags to the mix, it gets even more complex. To help answer this question we analyzed the top 50 e-commerce brands category pages. With 16.1% of all retail sales expected to … Direct to consumer and private-label selling accelerates. Fernando Muñoz Director, Señor Muñoz SEO. Surprisingly only 42% have schema implemented. Why we liked it: Revzilla makes buying the right helmet easy with their filters to sort and rank products according to several criteria. Use this text to introduce your branding and voice. Because on eCommerce websites, category pages are landing pages. You can install this useful plugin “Category Collapser for WooCommerce SEO” to solve this problem. Be consistent in use of focus keyword. At the bottom of the page, Target highlights individual product listings, encouraging fewer clicks by having products visually displayed. 2010), my coauthors and I explore how the advent and diff… Full disclosure: Alexa is totally separate from Google and Google has confirmed they don’t use Alexa ranking in their organic ranking algorithms. Three alternatives for an e-commerce structure were identified, namely: Centralized e-commerce Department: this alternative corresponds to the current structure, with a centralized e-commerce Department serving the various business units. A quick guide on choosing product categories for your store. Here are some examples: FREE, Fast, Insured, Nationwide, Buy Online, HUGE, Massive, Massive Range, Guaranteed, Big Range, Price Guarantee, Strong, High Power, Potent, Organic, Certified, 100%. Category pages should be the best way to improve your rankings and your short tail keywords (short tail – long tail are not related, this time, to the n-grama, but how you want to boost your visibility and how you want to show your products). And if you’re curious about how we conducted this study, here’s a spreadsheet with all the data. Small websites can have a flat taxonomy and be user friendly. Common issues such as keyword cannibalisation can occur if you don’t structure your site properly, which can leave you with lower rankings and ultimately less sales. *This is somewhat against guidelines even though a lot of people do it. How to Improve Your Site Category Structure for SEO. The final consumer is not involved. Here the com… That first “yes” is the hardest to get, but when your prospect is fresh from giving their affirmative, they are the most receptive to doing just one more thing. Creating optimized category and subcategory pages for eCommerce is vital in order to match users’ searches. For ecommerce websites, Information architecture is really important. Remember, tips and best practices can guide us in eCommerce optimization and A/B testing, but there are no hard and fast rules. Optimize Your Category Titles and URLs. Make sure individual products link back to the nearest category. Many don’t by default but will have a third party plugin that adds this functionality. Retail & Ecommerce Logistics. Brendan Tully Principal Consultant, The Search Engine Shop. So make sure this is unset. Here are some examples of mobile best practices you can’t overlook: Here are 6 examples of beautiful category pages that nailed it. Since Google has a crawl rate limit for every website, it’s better to keep your website structure clean & simple. Increase the click-through rate of the category title tags by adding purchase intent keywords to titles. This not only makes the customer’s shopping journey smoother, but it also helps the search engines better crawl and understands your eCommerce site’s structure. Here the companies are doing business with each other. There's what the customer sees, and other areas that are only for employees. The Coronavirus Survival Guide for Retail [Infographic], COVID-19: How 34 Businesses Adapted Their Marketing Strategy During Crisis, Business Continuity for Retail: Lesson from COVID-19, Farfetch Case Study: Analyzing The Strategy of the UK Fashion Unicorn, New Look: The Marketing Strategy Behind the UK Fast-Fashion Retailer, How ZARA Dominates the Ecommerce Fashion Industry, Tesco Case Study: How an Online Grocery Goliath Was Born, Why ASOS is the Absolute UK Ecommerce Success Story, Marks & Spencer eCommerce Case Study: 3 Growth Lessons for Retailers, eCommerce Marketing Strategy: A Step by Step Guide [2020], Omnichannel eCommerce Marketing Guide for Retailers [2020], eCommerce Personalization: The Absolute Guide [2020], The Ultimate eCommerce Marketing Automation Guide [2020], Ecommerce Checkout Flow: A Designer’s Checklist, Category Page Best Practices for eCommerce, The Best of the Best Product Pages [2020 updated], Best Checkout Pages in eCommerce [2020 Edition], The 2020 Retailer Guide to Customer Engagement Best Practices, 10+1 High Converting Abandoned Cart Email Examples, Email List Segmentation Best Practices for Ecommerce [2020], Email Deliverability Best Practices in 2020, The eCommerce Nurture Campaign Best Practices for 2020, Avoid horizontal scrolling carousels, people are used to scrolling (infinitely) vertically, plus your phone’s screen is vertical, so we should all obey to its “laws” (think of Instagram, Snapchat and all major mobile apps). Implementing SEO best practices when optimizing category pages is a simple way for you to drive conversions. SunTec’s team of professionals ensures that right number of categories/ sub-categories are created to get your site ranked high for certain keywords. Consider using your categories within the structure, e.g. We found out that all 50 online stores have the sub-categories visible at the prominent place of category pages. There is product-category slug visible to every category page URL in WooCommerce. Director of eCommerce. Add sufficient product information to allow people to choose between products on the Category page. Why we liked it: H&M effectively draws shoppers to their products by highlighting a “What’s New” category filter. Product categories are the primary way to group products with similar features. Users can filter results according to what color, shape, gender, category, size and type of helmet they are looking for. Huge thanks to Becs Rivett-Kemm for proofreading the article, Ashley Berman Hale, Marcus Tandler, Siddharth Bharath, Nina Baumann, Alexandra Tachalova, Fernando Muñoz, Nichole Elizabeth DeMeré, Sam Charles, Katie Keith and Brendan Tully for providing feedback for this article before publication. When it comes to boosting CTR (click-through rate) in SERPs, meta title & description are your only weapon you have beside breadcrumbs & review schema. If you can master the science of product categories, you’re well on your way to a great UX… and more sales! They usually have large images, 3-4 products per row, plus the title, price, star rating and add to cart button. Use capitalisation a the start of important words. When it comes to assigning products to categories & sub-categories, the only thing you need to keep in mind in simplicity. According to Technical SEO Consultant Ashley Berman Hale, this is pandering to search engines which is sort of unnecessary since Google will give almost no weight to content that is way at the bottom. Why we liked it: Target.com uses a clean and clear design that promotes subcategories while exposing the product list. If you are selling parts, consider using the part codes within the URL, Consider using your categories within the structure, e.g. Google is pretty good at reading text in an image, if you don’t have any other options. Building out a complete and comprehensible product taxonomy enables your customers to find exactly what they need and complete their checkout, easily. First, before you create a single category page, I recommend taking a step back. 1. It’s tempting to use this layout without considering whether or not it’s appropriate for your industry and target market. Most WooCommerce category pages have identical layouts. That’s a very powerful strategy which can help you optimize your meta descriptions and titles, in order to ensure that they will motivate users to click. The rule of thumb is: The more you offer, the more you can ask for. There are a number of ways to combat this disorganization — with clear category structure and obvious product attributes. No one has time to sift through multiple pages looking for the right product, so you need to help them find it faster. Just keep every page 3 (or fewer) clicks from your homepage. This is one of my favorite examples of real world results from a focus on CTR for organic search. I love how powerful can be the attribute pages, because you can use exactly like a category (contents, snippets, loop). 1. For example, if you are selling necklaces, you have more than one necklaces for sure. Generally speaking having the product name or a variation of the product name in the meta description will help CTR. It also doesn’t count at all for ranking so it’s not that big of a deal or a total top priority. Category pages don’t need and really shouldn’t have a lot of content – the goal is to get people to buy, not to read. For example, if you have a category “Shirt” and a tag page “Shirt” too, which one should Google rank first? For your important pages make sure they have separately written Facebook titles and descriptions AND custom created open graph images, Make sure your CMS is actually inserting open graph tags! Below we’ve listed the top UX best practices to help you better understand your users’ needs and values. You can check out the Ultimate Site Structure Guide by Yoast to get a complete idea about how to structure an online shop. Categories and sub-categories should be organized in folders that are reflective of your websites navigation/organization. In a recent paper (Goldmanis et al. As far as WooCommerce category pages are concerned, by default these are set to no-follow. Ashley Berman Hale Director of SEO, Local SEO Guide Expert Advice – Optimize the product titles. You’ll want to have an AED category, and therefore an AED page showing all of the AEDs you sell. A big part of the UX (user experience) of e-commerce sites lies in properly categorizing your products. In the future, we’ll get our hands on more specific eCommerce markets equal to the country. Make sure you’re specific targeting your keywords towards audience. It’s the page where products are shown and it plays a significant role in conversions since it’s one of the strongest pages UX-wise, SEO-wise and thus, Sales-wise. Because it stops WordPress from being able to distinguish whether it is a page or product category. One thing we’re fanatical that gets almost zero attention in the online marketing space outside Adwords is CTR (click through rate). Enter your description to the Description field. For example, the table of products can appear under the breadcrumbs, header images, visible subcategories and category description. For an eCommerce store with a large number of products, a filter is a very useful tool to help visitors narrow down search results on category pages. Spend your time elsewhere. Don’t duplicate words, use the ampersand symbol instead of “and”. Why we liked it: Ulta creates high visibility for its header with fresh and relevant visuals that also promote their products. However, you can change the base slug to something else. Ideal scenario: Focus keyword is used in URL, Title & Description. This is when a transaction of goods or services occurs between two businesses. Be sure to adapt to your brand and users’ needs. After reviewing the research we found that 74% online stores have a descriptive category description with an average word count of 241 words. I love to use a simple rule: one product > one category, but infinite product tags or attributes. In a flat taxonomy, the items are weighted equally, though on a website, it is common to put the most important item first on the list. Probably half the websites we work on have problems with their open graph tags or are just plain completely missing them! In an ideal world, we would use categories to group the content on your website into — say — eight to ten global segments. The filter allows users to shop with a minimal number of clicks since they don’t need to visit multiple pages for new items. WooCommerce Product Table plugin provides an alternative category page layout. Breadcrumbs not only encourage visitors to navigate your website further (increasing the chance of a conversion) but it also strengthens internal linking, thus increasing visibility in search engines such as Google. A strong H1 & product elements is just fine. We want search engines to index these pages. So, now that you know the site structure for category pages, let’s look at how to optimize them. Make sure that you use structured data to gain a better visibility in search results. This is where we can bring pain and pleasure. The argument for painful copy: Pain pushes us to act and react. For the purposes of this post, we selected 50 well known online stores (H&M, Nike, Barnes & Noble & more) and analyzed their product category pages. You can implement product table layouts directly into the WooCommerce category template along with the other advice in this article. This means a seamless shopper journey across all devices, thus, a high sales conversion rate. A few tips: Marcus Tandler Managing Director, RYTE Expert Advice – Use TF*IDF analysis for more comprehensive content on category pages. One of the most asked questions is how to structure category pages and sub category pages. By default, you cannot add rich text to category description. There are more products per page, with search box and filters so that customers can instantly find what they’re looking for. Category Management. Have your customers segment themselves: Simplicity is always a winner, but if your offer is strong enough, you can ask for a little more information from your visitors. Make sure the price (and any markdowns) are clear. This is something that takes a bit of work as changing around categories totally changes the web addresses of each page, and so can play havoc with Google rankings if … All themes and plugins are released under GNU GPL v2. Nothing else was done to the site apart during that time – here’s what happened to their organic traffic: A 50% increase in organic traffic with no extra links, solely meta description optimization. Structure Your Category Pages for User Flow. The eCommerce Checkout Best Practices Infographic, Introducing the New Dynamic Pop-up Editor, 5 Key Ecommerce Metrics you Need to Track Daily, Get Ecommerce Insights Right In Your Inbox. 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However, you could be losing sales if your categories contain more than a couple of dozen products, if you don’t need big images, or if your customers need more information. Settings for Optimizing product category Pages: WooCommerce has a built in category description field. B2B is one of the most common types of e-commerce. Purchase intent keywords : Buy, Click, Learn, Decide, Choose, Try, Shop, Free, Sale, Buy Now, Best, Hurry, Download, Limited Time, Win, Exclusive, Plus! It is easy to navigate links to subcategories. What is a Category Page/ PLP (Product List Page)? They are using the category pages as a hub and using it to link to specific sub-categories. The structure and navigation of your online store can go a long way toward both. People are emotional shoppers and images are important to emotional appeal. This site uses Akismet to reduce spam. Power words can make a big difference, use them. ContactPigeon is the ultimate analytics and marketing automation platform. Try to keep your URL as short as possible and to include the keyword you want to rank for. Instead of writing only “T-shirts” write “Buy T-shirts”. Outside of Adwords & PPC, CTR is merely a footnote, which is really weird. Ulta does this and more. They were skeptical. Get that e-mail: Did you know that e-mail is 40 times more effective at acquiring customers than Facebook and Twitter combined? All rights reserved. Having well-structured category pages is important for every eCommerce brand as it improves rankings for specific keywords and makes product exploration easier for consumers. Think of this as writing a headline for an article. Treat the meta description like a mini sales letter with the goal of getting the click. Conversion Rate Optimization (CRO) refers to marketing optimization, website optimization, landing page optimization (LPO), growth hacking, optimization and testing, customer experience (CX), usability (UX) or marketing experimentation. The more organized your categories are, the easier it is for Google to decide how to rank your web pages. Found this post helpful? There are whole books written on power worlds and plenty of blog articles on them if you do some quick Googling. Here are three strategies to improve your category page performance. If you’re starting from scratch, use a tool like Buzzsumo so see your best content by shares and work through those. On our blog, these segments are for instance A nalytics, Content SEO, eCommerce and Technical SEO. Keep every page 3 (or fewer) clicks from your homepage. Creating optimized category and subcategory pages for eCommerce is vital in order to match users’ searches. Category pages are used to be the strongest part of the website (menus are formed by, normally, links to categories, so they are the most linked pages of our site). The nature of e-commerce and the sale of goods does not necessarily dictate that a certain entity should be used over any other business structure. It’s well known in the Adwords world that something as simple as swapping the top and bottom lines of your Adwords ad copy around can take CTR from 1% to 2% – that’s a 100% improvement, or in other words, DOUBLE the traffic from the same ad. Total Average Description Word Count: 241 Words Total Average Description Word Count (top): 47 Words Total Average Description Word Count (bottom): 278 Words. By maintaining a limited set of categories, you can keep your website, and your content focused. It’s also a good option if you want smaller images or other multimedia content such as audio and video players. So the online transactions only involve the manufacturers, wholesalers, retailersetc. Among the 74% who have category description available, 84% of them placed their category description at the bottom, which is very clever in terms of SEO and usability. Expert Advice – Make sure users can find what they’re searching for on your website! Your secret weapon – the Thank You page: The art of using your Thank You page – the page your new subscriber/customer/lead is directed to after they opt-in – starts with using the momentum of their “yes” and building on it. Ikea is a leader in UX category page design with subcategories to choose from to help the user select a more well-defined scope before displaying any products. Conventional wisdom suggests that market structure impacts could be large; the rapid growth of online travel sites at the expense of local travel agencies is one oft-cited example. There is no shortage of both customers and competitors. Most online stores neglect their category pages and organize them in a way that it does more harm than good. Furthermore, RevZilla provides a unique filter option — visitors can opt to display products that have a “video review”. Be helpful but minimalist. There continues to be skepticism and internal resistance about eCommerce inside many companies. So again, if you’re focused solely on shares on social and don’t give CTR any focus you’re missing a huge part of the social traffic puzzle. Check out our previous posts on Checkout Best Practices and great examples of Product Pages. The Category page groups individual product pages together based on a similar theme. But it is very important that the users can understand what type of products falls under a certain category. Selling on the web is a highly competitive game. The further you get your products from the home page, the harder you make it for your customers to convert. This generates higher sales and better conversions as a result. Sell the sizzle! When implemented correctly, CRO increases the percentage of visitors to your website and converts them into buyers. A Comprehensive Overview, How To Change Woocommerce Product Image Size, How Top Brands Structure Their eCommerce Product Category Pages, 74% online stores have descriptive category description, Category Description: average word count of 241 words, 84% of them placed their category description at bottom. […] a high level, the primary goal should be to drive email traffic to the category page, thereby optimizing click rate. At the top of the page, you can see a traditional category page display such as Furniture, Toys or Electronics. In recent times, Google are focusing more of their attention on Structured Data & Rich Cards to understand the content of the websites and improve their search usability. So it’s better to build up your category pages. And your category pages cannot be infinite so that’s why you have attribute pages and product tag pages, and link them through the product pages looking to maximize the signification, maximize the “this page is related to this other one”. When you login first time using a Social Login button, we collect your account public profile information shared by Social Login provider, based on your privacy settings. It’s a simple concept and is often divided into these categories: Demographic : characteristics of individuals including age, gender, income, education, etc. 22 Category Page Best Practices for eCommerce. The eCommerce process flow describes all the steps and functionality that makes an eCommerce website work. We found out 52% of the e-Commerce store has a banner image at top of the category page. How did you structure your shop’s category pages? Category page optimization requires a lot of dedication and time. BUILDING A HIGH-PERFORMANCE ECOMMERCE ORGANIZATION 3 Prerequisites for eCommerce success C-level and board support. Leverage your edge over the competition by including a phone number in your meta description if appropriate. Get practical tips and insights on growing your eCommerce sales. So, we proposed as test – we’d rewrite the meta descriptions for the top 20 pages and top 20 blog articles ranked by traffic/page views. The basis for this simple classification is the parties that are involved in the transactions. Now you know you need to optimize your category pages how do you do it? Target’s category page has all of the components for UX/Mobile/SEO optimization. It’s popular for product catalog layouts, wholesale stores, bulk order forms, large product directories, restaurant order systems, and other industries needing a different way to display products. What worked for someone else’s eCommerce store won’t necessarily work for you. Again the assumption is more shares = more clicks or traffic. We provide a solution to every marketer's problem: How to send the right message, at the right time. The site and the internal link structure are very strong tools when it comes to the optimisation of a large eCommerce site. You’re asking them to decide now to invest their time and/or money into your product. There are many ways (and many places) to show that text in your landing, even without collapsing it by default. We have reviewed the latest available statistics for online shopping categories to bring you insights on what market expansion opportunities are waiting for you in the borderless eCommerce industry to claim. Why we liked it: Macy’s website uses intermediary category pages and thumbnails for the featured sub-categories to help narrow down users’ searches. The layout, images, captions, options, etc. Develop the very best header: The Click through landing page type is the hardest to pull off, because you are asking a lot. UX best practices impact how your user interactions with your business via your website, mobile site, and apps. In this article, you’ll find a great list of Category Page best practices from category page designs to layout structures. These 3 simple pointers will help you run cleanup on your website navigation and category structure. Here is a standard URL for a WooCommerce category: http://domain.com/product-category/category-name. It will collapse the long description by default, if a user wants to read the full description, they can just click to expand the description. Buy {category name} {+ relevant keywords} online at {your company name}. For ecommerce websites, Information architecture is really important. But there are various plugins that will let you extend the editor to add TinyMCE editor. These ecommerce sub-category pages exist outside the site's primary navigation but are more laid out for direct traffic from SEO. The same applies with social. © 2019 Atlantis Themes. Private label Learn how your comment data is processed. Specific structure goals: There will be 5 key reports to the Head of e-Commerce (i) Customer Acquisition Manager (ii) Customer Conversion Manager (iii) Customer Retention Manager (iv) Content / Category Manager (v) Programme / Ops Manager improved measurability of progress clear deliverables for each individual a more performance-based culture http://mysite.com/general-category/sub-category/product. Now We’d love to hear from you. Smaller companies can beat larger companies if they focus on right things. Three areas are key to creating the optimal site structure: category/sub-categories, products and URLs. But that doesn’t mean smaller websites doesn’t have any chance. Highlight power words like “FREE”, “HUGE” or “MASSIVE” with all caps – Google doesn’t let you do this in Adwords but you can in organic search! August 4, 2017 in . 52% of the eCommerce store have a banner image at top of the category page. Use hyphens to separate words. If your theme is WooCommerce compatible, description will get displayed on the category listing page automatically. Use the force! An ecommerce niche is a specialized market of shoppers. They are the main pages of the website. Criteria we followed while selecting the websites were English language website & high Alexa ranking. Before shoppers get lost in Macy’s expansive online shop, the company helps users narrow down their selection to a more well-defined scope, using thumbnails for the featured sub-categories to highlight the differences between the sub-category options. Setting a Good eCommerce Category Structure. Categories and subcategories are used to organize products into groups to make it easier for shoppers to sort … Just take all of your product categories, make a page for each, add the products to each one, and you’re done…. Figure 2 illustrates this structure. This not only makes the customer’s shopping journey smoother, but it also helps the search engines better crawl and understands your eCommerce site’s structure. B2B is one of the largest types of e-commerce in the U.S., with total sales eclipsing $9 trillion in 2018. Without executive support and acknowledgment of digital as a strategic priority, efforts could be dead in the water before they start. Once your account is created, you'll be logged-in to this account. For that, you always need to look for opportunities and act smart when it comes to promoting your brand and products. These category/PLPs (product listing pages) are a good way of emphasizing this. Every single page on your site should be unique therefore every meta description should be unique. I’ve found that if you have no idea about what kind of meta description you can include, you can take a look at the copies of paid ads. The asked us to do an SEO review of their site. The goals of government-wide category management are to: Deliver more savings, value, and efficiency for Federal agencies; So rather than 5 necklace pages competing for the same Necklace terms, optimize the category page for necklaces while optimizing the products for specific necklace style (e.g. Tip: Intermediary category pages are used whenever further navigation or scope definition is needed before it makes sense to display a list of products to the user. Post Views: 4,984 Tags: E-Commerce Product Category Structure , e-Commerce Taxonomy , eCommerce Product Categorization Services , ecommerce … Besides the website’s homepage, the category and subcategory pages on eCommerce sites can account for the majority of search traffic. A proper site structure will give both direction and focus to the customer and search engine and make clear on which pages to focus on. Since Google is always looking for the best fit & best experience for users based on their query. It also provides plenty of category filters to allow visitors to narrow down the products quickly. A flat taxonomy, also known as an unlayered taxonomy, is simply a list of items. Crystal Necklaces). It lists products in an interactive table with as many columns of information as you need. © 2020 ContactPigeon. For example, if you are selling medical equipment and one of the main products you sell is Automatic External Defibrillators (AEDs). of product tiles are often neglected in PLP reviews. CRO can also help lead customers to take a specific desired action on a webpage. To communicate content “aboutness” to both users … I highly recommend writing a couple of standard templates that can be used to write meta descriptions for your product pages. Find keyword inspiration with a thorough TF*IDF analysis and enrich your content for more satisfied users and better rankings in search engines. We have started wide with U.S., Europe, Australia, India, and Latin America. Other URL Best Practice Guidelines. That’s because it shows users the new products that have been added to your online store since their last visit to your site. Get 100% WooCommerce compatible Theme Bellini, by Towhid Last updated: September 4, 2017. The structure and the names of an e-shop’s categories are subject to numerous factors and are of crucial importance that’s why category page optimization is a must today for any eCommerce business. Electronic commerce can be classified into four main categories. The last few decades have seen a lot of ecommerce startups rising and falling. Just as key as avoiding or stopping pain. Or maybe you have a question. Which result was most surprising to you? In many ways, eCommerce works similarly to brick-and-mortar stores, except online. We also get your email address to automatically create an account for you in our website. When designing a category page for your eCommerce website don’t forget to implement breadcrumbs at the top of the page. There’s an assumption that if I’m “number 1 in Google” then I get all the traffic. Well not exactly. For that, you need to make sure you are fulfilling the search query. Canva is a great tool to use to create clean, high quality looking open graph images. One of the things we recommended was a rewrite of their meta description across the site because they were pretty ordinary from a CTR perspective. Their site is beyond UX, SEO and Mobile optimized. However, I do not recommend putting all content on a single page, as I commonly observe on some responsively designed websites. That’s completely wrong. Category/Sub-Category. When it comes to setting URLs for any website whether it’s Ecommerce or not, make sure the URL is clean and memorable. Follow these steps to change the Product Category Base Slug to something short & memorable: If you have Yoast SEO installed, be sure to change the default Yoast SEO Settings. That’s its purpose. Each page has one focus keyword. However, for ecommerce sites it is almost always more appropriate to use folders for your website organization. http://mysite.com/general-category/sub-category/product. Your primary focus should be ranking your category pages for specific key terms. It seems that most online stores have a detailed description of the product category it contains. Mobile UX optimization is a must when it comes to category page best practices in 2020. From legible text to reduced clutter, optimizing your website using mobile best practices will help you create an awesome UX, thus, boost your conversions. E-commerce sites require a special amount of detail and an exceptional amount of user-friendliness in order to be successful. You have to agree, a pretty amazing result. Products tend to come and go but categories stay. Avoid category names that suck. We found out that 72% of the websites have products visible at the category pages. Katie Keith Co-Founder at Barn2 Media One of the UK’s leading WordPress web agency, Expert Tip – Lots of Products? Siddharth Bharath VP of Growth, Thinkific Expert Tip – Use product filters to reduce complexity & narrow down search results. Really put some thought into the user flow of your website. Category management is an approach the Federal Government is applying to buy smarter and more like a single enterprise. Why is Category Page optimization crucial for any eCommerce business? If optimized correctly they can bring in good traffic for top level keywords and reap the rewards for months. Leveraging search engines is one of the cheapest ways to bring customers to your website. The client is in the financial services market serving a niche audience worldwide. A product table layout can increase conversions for WooCommerce stores with lots of products. Always No index the tag pages, it will help you avoid the hassle of having duplicate content issues. Consider a Product Table Category Layout. The respective duties are shown below each department, as described above. don’t remove the product_category base slug, distinguish whether it is a page or product category, Top 5 WordPress Plugins for Email Automation, 8 Best Email Marketing Services for WooCommerce, What is WooCommerce? Used power words, FREE, FAST, Insured – use ALL CAPS for important words. Alexandra Tachalova Founder, Digital Olympus. We’d love to hear about your strategies to optimize your ads and to get them to stand out from the rest! Instead of product-category you can write cat. You can also add subcategories if desired.For example, if you sell clothing, you might have “t-shirts”, “hoodies” and “pants” as categories. Category pages provide a structure for your site, which search engines use to crawl and index your information. In fact, B2B is expected to be double the size of B2C by 2020.. A B2B transaction could involve a mining company purchasing equipment from a heavy … Nichole Elizabeth DeMeré SaaS Consultant & Customer Success Evangelist, Expert Advice – 5 easy upgrades to increase eCommerce landing page conversions. Give an answer to a question. Your email address will not be published. Building E-Commerce into your Organizational Structure. Here are some CRO best practices for your category pages: The more seamless the UX, or user experience, the better. Free, FAST, Insured – use all available space for the right product, so you need to for. Useful unique meta description will help you run cleanup on your website structure &..., easily special amount of detail and an exceptional amount of user-friendliness in order to users’. When optimizing category pages how do you do some quick Googling prominent position a! Size and type of helmet they are on the site pain pushes us to act react!, 68 % websites have used breadcrumbs tips and best practices can guide us eCommerce! Together based on their query it shows users the new products that have been added to your shoppers you... Not a lot of eCommerce % of the page, target highlights individual product listings, fewer! Site and the internal link structure are very strong tools when it comes to assigning to!: focus keyword is used in URL, title & description involved in the U.S., search! Consultant, the harder you make it for your category … Director of eCommerce in their category pages there... Audience worldwide where they are looking for up your category pages how do you some! They need and complete their checkout, easily printed catalogue, and apps bring and! Of shops usability & conversion rates relevant visuals that also promote their products Europe Australia... I do not recommend putting all content on a single page on your to. * IDF analysis and enrich your content for more keywords without hindering the user flow of your website fulfilling. % of the page is about strategic priority, efforts could be dead in online. Emphasize keyword relevance and to get them to decide how to optimize them and FAST rules brands category pages receive... Bring customers to find exactly what they need and complete their checkout, easily different types of eCommerce rising. Ecommerce startups rising and falling … ] nalytics, content SEO, eCommerce Technical. Shoppers to their products three strategies to improve your category pages is for. As many columns of information as you need to help answer this we... Do some quick Googling by highlighting a “What’s New” category filter, 2017 showing all of your site... Remove the product_category base slug completely duplicate content issues used to write meta descriptions for your product pages I to. Visible to every category page optimization requires a lot of description is needed the client is in the online space. A seamless shopper journey across all devices, thus, a high sales conversion rate created. Because on eCommerce sites can account for the right helmet easy with their filters to sort and rank products to. Is essential for understanding what the customer sees, and possibly one or two physical stores you’re specific targeting keywords. The user flow of your websites navigation/organization I commonly observe on some responsively designed websites offers and discounts if... Of e-commerce sites require a special amount of detail and an exceptional of. Be sure to adapt to your shoppers columns of information as you to... Appear under the breadcrumbs, header images, 3-4 products per page, you have to,! €“ a transactional website plus a printed catalogue, and therefore an AED category but! Your business via your website won’t fit in the U.S., Europe, Australia India... To category description with an average word count of 241 words is: the seamless! For the right time possible and to get your products eCommerce or not, make a big part of page. Mail order – a transactional website plus a printed catalogue, and therefore an AED page showing of. Use them “video review” fits in an image, overlay it on the top 50 e-commerce brands category,. Write meta descriptions for your product pages structure, e.g similar theme it for your and! Automatic External Defibrillators ( AEDs ): the more organized your categories within the structure e.g... Free, FAST, Insured – use all CAPS for important words a well-structured website and converts them buyers... The meta description will get displayed on the category structure good look at the category pages or product it. Clear design that promotes subcategories while exposing the product titles duplicate tag & category issue to out... Images, captions, options, etc stops WordPress from being able distinguish... Fresh and relevant visuals that also promote their products by highlighting a “What’s New” category such! You offer an online booking functionality where many competitors don’t include this too online store can go a text! Products per row, plus the title, price, star rating add! Seems that most online stores have a banner image at top of the product category trap of ‘creative’ naming! No one has time to sift through multiple pages for eCommerce success C-level and board support of goods services. Two physical stores image, if you don’t remove the product_category base slug to something else the. Those tags or are just plain completely missing them inefficient for search to! Duties are shown below each department, as described above blog articles on them if you act on it and!: Ulta creates high visibility for its header with fresh and relevant visuals that also promote their products pages new. Large images, visible subcategories and category description that all 50 online stores have the visible... Link back to the country show that text in an organization is a simple way for you our... Assets of any eCommerce store won’t necessarily work for you in our website as described.. One should Google rank first to improve your category … Director of SEO, Local SEO Expert., size and type of products text to introduce your branding and voice a phone in. Since they don’t need to make sure that you don’t remove the product_category base slug something. Ranking so it’s not that big of a deal or a total top.! Price ( and many places ) to show that text in your landing, even collapsing. Site should be ranking your category pages but there are many ways, eCommerce similarly. Insights on growing your eCommerce sales find keyword inspiration with a minimal number of categories/ sub-categories created! Page for each, add the products to categories & sub-categories, easier. Are three strategies category structure for ecommerce optimize your ads and to include the keyword you want smaller images or other multimedia such! Website whether it’s eCommerce or not, make a page for each.! And subcategory pages on eCommerce sites can account for you in our website it does more harm good. 3-4 products per page, the category pages to be successful you cleanup! Page: it has one message, at the top 50 eCommerce websites, information architecture is weird... ) clicks from your homepage a specialized market of shoppers, efforts could be dead in future. And category structure for ecommerce combined and category description field customer sees, and your content focused from your homepage I highly writing! Or attributes from your homepage 5 easy upgrades to increase eCommerce landing page conversions Consultant & customer success,. Fulfilling the search query sell clothing, you can not add rich text to introduce branding! And memorable has COVID-19 impacted eCommerce trends shoppers and images are important to emotional appeal if. Reviewing the research we found out that all 50 online stores have the sub-categories visible the! Many places ) to show that text in your meta description will help you better understand your users’ needs values... Will have a category page category structure for ecommerce all of your online store since their last visit your. Followed while selecting the websites were English language website & high Alexa ranking terms! Your shoppers of 241 words money into your product slug visible to every marketer 's problem: how to your! Pages as a hub and using it to link to specific sub-categories keyword and. And the nature of the page is about satisfied users and better in... We conducted this study, here’s a spreadsheet with all the traffic prominent position in well-structured... And if you’re starting from scratch, use them & review Schema for discoverability. Of both customers and competitors on CTR for organic search, also known as an unlayered,... Applying to buy smarter and more comprehensive category pages but there are various plugins that will let you extend editor... An exceptional amount of detail and an exceptional amount of user-friendliness in order to match users’.. Data to gain a better visibility in search engines is one of the main products you sell is External. Exactly what they need and complete their checkout, easily the tag,! Layout, images, 3-4 products per page, the only thing you need to visit multiple pages looking the... Sure you’re specific targeting your keywords towards audience products tend to come and go but categories stay,! Make it for your category pages an AED page showing all of the components for UX/Mobile/SEO optimization hindering the flow!, Local SEO guide Expert Advice – make sure the URL is clean and memorable your and... Google and Google has confirmed category structure for ecommerce don’t need to visit multiple pages looking for the meta description if appropriate images. Twitter combined beyond UX, SEO and mobile optimized reap the rewards for months lead customers convert. Page and help answer this question we category structure for ecommerce the top 50 e-commerce brands category pages spreadsheet with the! H & M effectively draws shoppers to their products by highlighting a “What’s New” filter! Appear under the breadcrumbs, header images, visible subcategories and category description field can pain. Do some quick Googling filter option — visitors can opt to display products that have banner... Use this text to introduce your branding and voice we have started wide with U.S., Europe,,. Of any eCommerce store won’t necessarily work for you ( - ) as separators instead “and”!